Social Media Marketing Professional
7 days ago
This role involves leading the development of influencer marketing campaigns that drive customer acquisition, retention, and branding for a network of fast-growing parenting platforms. As a Marketing Influencer Specialist at Nuren Group, you will be responsible for creating engaging content with key opinion leaders.
KOL Identification and Recruitment:- Identify potential KOLs who align with the brand's values and target audience.
- Maintain a database of potential and existing KOLs.
- Outreach to potential KOLs through various channels.
- Nurture relationships with KOLs to ensure long-term partnerships.
- Regularly communicate with KOLs to provide support and share brand updates.
- Manage KOL events and collaborations.
- Collaborate with the marketing team to develop influencer marketing campaigns.
- Oversee KOL participation in campaigns, ensuring alignment with brand objectives.
- Analyze campaign performance to measure ROI and effectiveness.
- Work with KOLs to create engaging and authentic content.
- Adhere to brand guidelines and regulatory standards.
- Foster co-branded content creation, including videos, blogs, and social media posts.
- Report on campaign performance and partnerships.
- Provide insights and recommendations for improving future campaigns.
- Stay up-to-date with industry trends and competitor activities.
- Manage resources for KOL activities and campaigns.
- Optimize resource usage while achieving desired outcomes.
- Candidate must possess a degree in Business Management/Marketing/Communication or a related field.
- At least two to three years of working experience in Brand Marketing, KOL / Influencer Specialist.
- Be passionate about work.
- Have a positive attitude and flexible personality.
- Be proficient in Mandarin, English, and Malay, spoken and written.
- Demonstrate strong analytical skills combined with a creative mindset.
- Able to work independently and as part of a team.
- Stay updated with the latest trends and marketing best practices.
- Influencer Marketing
- Marketing
Happy employees are productive employees.
Flexible and casual work arrangements.
Medical insurance coverage for confirmed staff.
Nuren Group is a strong supporter of women-in-tech and career-comeback-program.
We are passionate about building an innovative AI-driven platform.
We welcome talented individuals to join our growing family.
We strive to be SEA's most personalized talent ecosystem.
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