Social Media Marketing Professional

7 days ago


Petaling Jaya, Selangor, Malaysia Nuren Group Full time

This role involves leading the development of influencer marketing campaigns that drive customer acquisition, retention, and branding for a network of fast-growing parenting platforms. As a Marketing Influencer Specialist at Nuren Group, you will be responsible for creating engaging content with key opinion leaders.

KOL Identification and Recruitment:
  • Identify potential KOLs who align with the brand's values and target audience.
  • Maintain a database of potential and existing KOLs.
  • Outreach to potential KOLs through various channels.
Relationship Management:
  • Nurture relationships with KOLs to ensure long-term partnerships.
  • Regularly communicate with KOLs to provide support and share brand updates.
  • Manage KOL events and collaborations.
Campaign Development and Execution:
  • Collaborate with the marketing team to develop influencer marketing campaigns.
  • Oversee KOL participation in campaigns, ensuring alignment with brand objectives.
  • Analyze campaign performance to measure ROI and effectiveness.
Content Creation and Collaboration:
  • Work with KOLs to create engaging and authentic content.
  • Adhere to brand guidelines and regulatory standards.
  • Foster co-branded content creation, including videos, blogs, and social media posts.
Reporting and Analysis:
  • Report on campaign performance and partnerships.
  • Provide insights and recommendations for improving future campaigns.
  • Stay up-to-date with industry trends and competitor activities.
Budget Management:
  • Manage resources for KOL activities and campaigns.
  • Optimize resource usage while achieving desired outcomes.
Job Requirements
  • Candidate must possess a degree in Business Management/Marketing/Communication or a related field.
  • At least two to three years of working experience in Brand Marketing, KOL / Influencer Specialist.
  • Be passionate about work.
  • Have a positive attitude and flexible personality.
  • Be proficient in Mandarin, English, and Malay, spoken and written.
  • Demonstrate strong analytical skills combined with a creative mindset.
  • Able to work independently and as part of a team.
  • Stay updated with the latest trends and marketing best practices.
Skills
  • Influencer Marketing
  • Marketing
Company Benefits

Happy employees are productive employees.

Flexible and casual work arrangements.

Medical insurance coverage for confirmed staff.

Nuren Group is a strong supporter of women-in-tech and career-comeback-program.

We are passionate about building an innovative AI-driven platform.

We welcome talented individuals to join our growing family.

We strive to be SEA's most personalized talent ecosystem.



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