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Asia Pacific Marketing Lead

1 week ago

Petaling Jaya, Selangor, Malaysia Bosch Singapore Full time

Do you want to shape the future of digital marketing at Bosch Singapore?

We are seeking a highly motivated Asia Pacific Marketing Lead to join our team and drive our search engine marketing efforts in Asia, Turkey, Middle East and Africa markets.

About the Role
  • We are looking for a seasoned professional with 5 years of experience in search engine optimization/marketing to join our team.
  • As an Asia Pacific Marketing Lead, you will be responsible for developing and implementing comprehensive search engine marketing strategies to drive business growth and increase customer engagement across the region.

Key Responsibilities

  • Develop and implement search engine marketing strategies to achieve business objectives.
  • Conduct market research to identify target audiences and competition.
  • Plan and execute paid search activities, including budgeting and target setting based on the global strategy.
  • Implement and optimize SEA marketing activities (Google Search, GDN and Pmax) for seasonal and always on campaigns.
  • Collaborate with cross-functional teams to develop high-converting landing pages and ad creatives.

Requirements

  • 5 years work experience in search engine optimization/marketing.
  • Strong analytical skills to interpret campaign performance data, identify areas for optimization, and make data-driven decisions to improve metrics.
  • Project management and organizational skills to manage multiple campaigns, budgets, and timelines effectively.
  • Excellent communication and interpersonal skills to collaborate with internal stakeholders and external agencies.

We offer a competitive salary, flexible working environment, flexi benefits allowances, employee discounts on Bosch products, associate development programs @ BOSCH, and a working environment that promotes diversity and inclusivity.