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Online Branding Expert

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia AliExpress Full time
Role Overview

As an Online Branding Expert, you will play a critical role in developing and implementing online marketing strategies that drive brand recognition and customer engagement for AliExpress in Kuala Lumpur, Malaysia. You will be responsible for creating and managing effective online and offline campaigns to increase brand awareness and customer loyalty.

You will work closely with internal stakeholders to enhance consumer experience and achieve overall goals for the market. The ideal candidate will have more than 3-4 years of experience in e-commerce or digital marketing, including digital buys, social media management, KOL management, and data-driven analysis of campaign performance.

Key responsibilities include:

  • Developing and implementing online marketing strategies that drive brand awareness and customer acquisition.
  • Managing social media channels, creating engaging content, and analyzing campaign performance.
  • Collaborating with cross-functional teams to ensure seamless execution of marketing initiatives.
  • Analyzing data to inform marketing decisions and optimize campaign performance.

The successful candidate will be passionate, creative, and innovative, with a proven track record of success in digital marketing. Fluency in Mandarin and English is a plus, but not required.