Online Acquisition Manager
6 days ago
We are seeking a skilled Online Acquisition Manager to join our team at Starcom Melbourne. As a key member of our performance media department, you will be responsible for managing and optimizing all local paid online acquisition efforts, including social media advertising, search engine marketing, and affiliate marketing.
Key Responsibilities- Manage and Optimize Online Acquisition Efforts: Develop and execute comprehensive digital marketing strategies to drive client growth and revenue.
- Collect and Analyze Data: Gather and analyze data to track the performance of all marketing activities and channels against set KPIs.
- Manage Workflow and Campaigns: Oversee day-to-day workflow and setup for projects and campaigns across multiple platforms.
- Provide Analysis and Insights: Regularly provide analysis on performance against forecasts and make adjustments as necessary to fulfill set objectives.
- Serve as Primary Point of Contact: Serve as the primary point of contact for clients, providing expert guidance on performance media briefing, strategy planning, budget allocation, campaign analyses, and quarterly business reviews.
- Bachelor's degree or equivalent in a relevant field.
- 0-2 years' experience in digital marketing, with a strong focus on performance marketing and online acquisition tools and networks.
- Entrepreneurial mindset, with the ability to think creatively and outside the box.
- Acute analytical skills and a data-driven mentality, with a deep understanding of relevant KPIs and metrics.
- Excellent time management and organizational skills, with the ability to meet tight deadlines and prioritize tasks effectively.
- Strong leadership abilities and a proven track record of hitting targets with limited resources and budget.
- Generous leave entitlements, including birthday leave, rest days, and family care leave.
- Cashless comprehensive medical coverage, including access to a panel clinic, dental, and optical care.
- Life and personal accident insurance, as well as group hospitalization and surgery.
- A hybrid working schedule with Friday disconnects.
- Phone allowance and other perks.
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Online Acquisition Expert
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Online Acquisition Specialist
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