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Digital Marketing Director

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Elite Beauty Asia Full time

As a key member of the Elite Beauty Asia team, you will play a vital role in driving the company's digital marketing strategy.

Your primary objective will be to develop and implement holistic digital marketing strategies that target the entire customer funnel, increasing website traffic, driving ecommerce sales, and maximizing customer lifetime value.

You will focus on activities across the funnel—from awareness to retention—to enhance brand visibility, reach new audiences, acquire new customers, and nurture loyalty among existing ones.

Key Responsibilities:
  • Strategic Planning and Execution:
  • Develop and implement comprehensive digital marketing plans that align with business objectives.
  • Analyze customer journeys and identify drop-off points to improve conversion rates at all stages of the funnel.
  • Implement A/B tests and conversion rate optimization (CRO) initiatives to maximize top-of-funnel performance.

Campaign Management:

  • Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta (Facebook and Instagram), TikTok, and other emerging channels.
  • Monitor and analyze campaign performance, ensuring ROAS and KPI targets are met.

Data Analysis and Reporting:

  • Track, measure, and report on marketing performance using tools like Google Analytics, Shopify, and other ecommerce platforms.
  • Provide insights and recommendations for continuous improvement.
  • Work closely with the ecommerce team to align digital marketing efforts with overall sales and revenue goals.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum 3-5 years of experience in digital marketing, preferably in ecommerce or FMCG brands.
  • Strong understanding of marketing channels, including PPC, social media, SEO, and email marketing.
  • Proven track record of driving traffic, sales, and optimizing top-of-funnel performance.
  • Proficiency in analytics tools such as Google Analytics, Facebook Ads Manager, and Excel.
  • Familiarity with ecommerce platforms like Shopee, Lazada, TikTok, Shopify, or similar.
  • Excellent communication and project management skills.