Email Marketing Campaign Specialist

7 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia MyAtlas Digital Full time

As a Digital Communications Specialist at MyAtlas Digital, you will be responsible for crafting effective email marketing campaigns that drive engagement and optimize performance. With a focus on mobile-first HTML email development, you will take the lead in planning, creating, and executing email campaigns across various regional markets and brands.

Your Key Responsibilities:
  • Manage email campaign assignments for different brand coordinators across regions.
  • Develop mobile-responsive HTML email templates from approved design mockups, ensuring they are user and mobile-friendly.
  • Maintain clean email lists by understanding and performing proper list hygiene practices.
  • Conduct customer segmentation and create personalized targeting strategies.
  • Schedule and monitor email campaigns to optimize deliverability and engagement rates.
  • Regularly track and update weekly OKR reports on email campaign and automation performance.


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