Performance Media Specialist

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia TEAM LEWIS Full time

We're a global marketing agency that's gone from start-up to multi-national in just over two decades.

Our success is due to a combination of factors, including talented individuals delivering award-winning campaigns, expanding client relationships into new markets or services, and making strategic acquisitions.

As a Performance Marketing Manager, you'll play a key role in planning, implementing, and reporting on paid omni-channel digital campaigns across client accounts.

You'll take a proactive and analytical approach in developing paid digital strategies and campaigns, from channel and audience planning to campaign implementation and optimisation for efficiencies.

Key Responsibilities and Tasks

  • Assists the team with the management of client accounts and projects, providing insightful advice and recommendations to clients and team members regarding digital tactics and online opportunities based on data.
  • Supports relationships with clients, establishing self and LEWIS pulse as an invaluable long-term partner for digital communications services.
  • Coordinates communication with select clients, internal stakeholders, and ensures deadlines and service agreements are adhered to.
  • Participates in the business development process by supporting with pitch preparation and research.

Performance Marketing

  • Develops paid digital strategies and plans across various online platforms that meet the clients' objectives, including Meta, TikTok, programmatic, display, YouTube, SEM, and LinkedIn.
  • Conducts analysis or research on audience, keywords, past reports/benchmarks to support the development of effective multi-channel digital campaigns.
  • Prepares media diaries - creative material specifications for all ad formats and timelines to be shared with creative liaison or account team lead to manage delivery timelines.
  • Prepares ad tracking and/or serving tags, ensuring required pixels are shared with the client or team lead.
  • Sets up campaigns and ensures approved bidding, scheduling, budget, targeting etc strategies, creatives, URL, ad tracking are implemented accurately.
  • Optimises campaign, audience, creative, budgets, and bids across multiple channels to achieve campaign goals based on aligned frequency.
  • Coordinates with creative and content teams to develop ad copy and creative and iterate based on campaign performance.
  • Troubleshoots campaign problem areas, and suggests a course of action.
  • Identifies growth and scale opportunities.
  • Maintains accurate budget tracking, communicating potential under/overspends with the account lead.
  • Keeps abreast of digital trends, maintains relationships with vendor representatives, and proactively shares knowledge with the full team.

Reporting and Analysis

  • Works with analytics team to ensure all data into reports, and dashboards are accurate and done timely.
  • Develops campaign reports based off data extracted and draws observations on trends, performance insights, and actionable recommendations to be applied to the next campaign.
  • Communicates campaign performance to internal and client stakeholders in a timely manner or upon request.

General

  • Takes a proactive role in promoting the LEWIS brand, its work, identity, and values.
  • Supports the HR/talent team by promoting both internal and external opportunities at TEAM LEWIS across various platforms.
  • Contributes and supports the continuous improvement of systems, practices, and policies.
  • Overall, is a guardian of best marketing practice.

About You

  • At least one 4 years of experience in a digital media agency or in-house position with experience in executing paid digital media campaigns, including paid social, paid search, and display.
  • Confident in performance media activation; hands-on experience on self-service biddable platforms.
  • Experience in using and/or knowledge of Google Analytics 4.
  • Passionate about and engaged with the fast-changing world of performance and digital marketing.
  • Keen interest in understanding client business issues and requirements and how you can support.
  • Strong project management skills with an ability to plan and prioritise.
  • Acute attention to detail, comfortable managing and analysing campaign data.
  • Calmness under pressure and ability to be agile in managing and achieving tight deadlines.
  • Proven competency in managing a varied workload.
  • Ability to interact confidently with mid to senior internal and external (client) stakeholders.
  • Creative thinking and an open-minded approach.

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