Performance Media Specialist

21 hours ago


Kuala Lumpur, Kuala Lumpur, Malaysia PU Prime Full time
About the Role

We are seeking a highly skilled Performance Marketing Specialist to join our team at Pu Prime. In this role, you will be responsible for executing, managing, and optimizing performance marketing campaigns across multiple biddable platforms.

Key Responsibilities:
  1. Campaign Execution & Management
  • Develop and execute comprehensive performance marketing strategies that drive business growth.
  • Manage and optimize campaigns to ensure maximum ROI and alignment with business objectives.
  • Collaborate with internal teams to ensure seamless execution of campaigns and achieve desired results.
Optimization & Performance Monitoring
  • Analyze campaign metrics and optimize toward key performance indicators (KPIs) such as branding, traffic, and acquisition goals.
  • Implement A/B testing strategies and experiment with different ad creatives, audience targeting, and bidding strategies.
  • Utilize first-party and third-party data to refine targeting and improve performance.
Reporting & Analytics
  • Provide regular performance updates to the media planning team and senior stakeholders.
  • Generate detailed campaign reports, analyzing data insights to make data-driven recommendations.
  • Utilize reporting tools such as Google Analytics or similar platforms for campaign performance tracking.
Strategic Contribution & Leadership
  • Provide insights and recommendations for campaign improvements based on data-driven analysis.
  • Collaborate with cross-functional teams, including creative, content, and SEO teams, to align paid media with broader marketing objectives.
  • Guide and mentor junior team members, ensuring they develop strong technical skills in campaign management and optimization.
Requirements:
  • A minimum of 3-5 years of experience in performance marketing, with hands-on experience managing campaigns across multiple biddable platforms.
  • A Bachelor's degree or equivalent in Marketing, Business, Data Analytics, or a related field.
  • A strong understanding of the marketing funnel and the ability to run both brand awareness and performance-driven campaigns.
  • Proficiency in Microsoft Excel for data analysis and campaign reporting.
  • Experience with Google Analytics or other performance tracking tools is a plus.
  • A strong analytical mindset with the ability to make data-driven decisions and optimize campaign strategies effectively.
  • The ability to troubleshoot technical issues, including pixel tracking, conversion tracking, and attribution challenges.
  • A team player with strong communication skills and the ability to collaborate across departments.


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