Marketing Leader
15 hours ago
Petron Malaysia is a leading oil company in Asia, part of Petron Corporation, the largest oil company in the Philippines. Our integrated refining, distribution, and retailing of petroleum products meet the country's growing energy needs and contribute to a more progressive nation.
We seek dynamic and innovative individuals who drive change and fuel success.
Key Responsibilities:
- Brand Strategy & Campaign: Develop an annual brand communication plan to boost awareness, engagement, and loyalty.
- Lead marketing campaigns and launch new products.
- Maintain consistent brand messaging across all marketing channels.
- Digital & Social Media: Manage digital marketing and social media programs to enhance brand visibility and engagement.
- Oversee community management to foster positive brand sentiment and customer interaction.
- Stay ahead of digital trends and adjust strategies accordingly.
- Stakeholder & Team Collaboration: Coordinate with internal and external stakeholders to roll out the new brand proposition.
- Collaborate with Customer Experience and Loyalty teams to gather insights and drive retention and reactivation strategies.
- Work closely with the Social Media & Digital Advisor to enhance digital advertising and brand-building efforts.
- Campaign Performance & Reporting: Track and analyze campaign performance, making data-driven adjustments to meet objectives.
- Develop marketing materials and presentations to communicate brand initiatives to stakeholders.
Requirements
- Bachelor's Degree in Marketing, Mass Communication, Business Administration, or a related field.
- At least 10 years of experience in brand marketing, preferably in FMCG, retail, or commercial sales.
- Strong leadership skills and ability to guide and motivate a team.
- Excellent communication skills and experience working with both internal teams and external stakeholders.
- Willingness to travel as required and possess a valid driver's license and transportation.
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