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Global Marketing Manager

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia KKday Full time
About KKday

KKday is revolutionizing the travel industry with its innovative platform. As a leading travel-experience provider in Asia, KKday aims to integrate a seamless experience for travelers worldwide. With over 300K curated experiences and activities across 92 countries and 550 cities, KKday is poised for growth.

Job Overview

This role involves managing affiliate relationships, developing marketing strategies, and analyzing performance data to drive customer acquisition and revenue growth.

Key Responsibilities:
  • Affiliate Relationship Management
    • Foster strong relationships with affiliates, influencers, and partners.
    • Collaborate with internal teams to align affiliate efforts with broader marketing initiatives.
    • Recruit, onboard, and manage relationships with affiliate partners.
  • Affiliate Program Development
    • Develop and execute affiliate marketing strategies to drive customer acquisition and revenue growth.
    • Monitor and optimize affiliate performance, ensuring alignment with business goals.
    • Develop rewards structure for KOL.
  • Campaign Creation
    • Create compelling affiliate marketing campaigns to promote KKday's travel experiences.
    • Collaborate with cross-functional teams to align campaigns with overall marketing objectives.
    • Analyze campaign performance and provide insights for continuous improvement.
  • Data Analysis
    • Utilize analytics tools to track and report on key performance indicators.
    • Provide regular reports on affiliate program performance, identifying trends and opportunities.
  • Compliance and Contract Management
    • Ensure affiliate activities comply with legal and ethical standards.
    • Manage affiliate agreements, including negotiation and documentation.
Requirements:
  • Bachelor's degree in Marketing, Business or related field.
  • Proven 3 to 4 years of experience in affiliate marketing with a focus on the travel industry preferred.
  • Strong analytical skills and proficiency in data-driven decision making.
  • Proven ability in stakeholder management skills and relationship management skills.
  • Excellent communication and interpersonal skills.
  • Familiarity with affiliate marketing tools and platforms.
  • Results-oriented mindset with a proactive approach to problem solving.
  • Able to adapt to fast-paced environments and work on multiple projects simultaneously.