Senior Marketing Manager

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia SPLAT Global Full time

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Operations & HR Specialist | Warehousing Management | Streamlining Processes & Enhancing Efficiency

As a Marketing Manager, you will oversee and execute marketing strategies across various functions, including branding, trade marketing, digital marketing, and social media management. This role involves collaborating with cross-functional teams to enhance brand presence, drive sales, and optimize marketing campaigns.

Key Interfaces:

  • Senior Management
  • HQ Brand Leadership Teams
  • Key Customers and Channels
  • External Agencies and Partners

Main Functions and Accountabilities:

Branding:

  • Develop and implement marketing strategies to enhance and optimize the customer journey.
  • Organize and manage promotional events, including logistics and staffing.
  • Analyze marketing campaigns and develop plans for improvement.
  • Create platform-specific strategies, content calendars, timelines, themes, and goals, breaking them down into actionable tasks.
  • Collaborate with HR brand-managers to execute brand development plans in alignment with HQ brand leadership.

Trade Marketing:

  • Plan, execute, and monitor trade marketing campaigns to increase brand presence and sales.
  • Manage trade marketing investments in alignment with the marketing budget.
  • Evaluate trade promotion levels to achieve maximum returns.
  • Establish and implement channel strategies based on data analysis and research insights.
  • Develop promotional plans with key customers and channels.
  • Provide category and shopper insights to drive performance with key customers.
  • Link marketing activities with the sales team to improve processes.
  • Coordinate communication of product, price, and packaging changes.

Digital Marketing:

  • Develop strategies to optimize the performance of each customer journey.
  • Organize promotional events, manage logistics, and staffing.
  • Analyze marketing campaigns and develop plans for improvement.
  • Create platform-specific strategies, content calendars, timelines, themes, and goals, breaking them down into actionable tasks.
  • Monitor, analyze, and report on campaign performance, making data-driven decisions to optimize results.
  • Manage and allocate the digital marketing budget to maximize ROI.
  • Generate detailed reports evaluating campaign effectiveness and provide insights for future strategies.

Performance Management:

  • Improve upper funnel metrics by increasing store visitor count through various marketing channels (Meta CPAS, Google Ads, influencer marketing, email marketing, etc.).
  • Enhance sales conversion rates and maximize ROI.
  • Utilize tools to monitor and analyze website traffic and performance metrics.
  • Provide performance tracking and reporting to optimize campaign results.

Social Media Management:

  • Outsource social media management to an agency or hire an in-house member.
  • Create high-quality, engaging content tailored to the APAC region in alignment with digital marketing strategies.
  • Collaborate with creators and influencers for content creation.
  • Manage hands-on interaction within social media platforms, including customer service.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 3-5 years in marketing management or a similar role.
  • Strong strategic thinking and analytical skills.
  • Excellent communication and interpersonal abilities.
  • Proven ability to build and maintain relationships with key stakeholders.
  • Experience in managing marketing campaigns and budgets.
  • Familiarity with digital and offline sales channels.
  • Ability to work collaboratively with cross-functional teams.
  • Proactive and innovative mindset.
  • Strong problem-solving capabilities.
  • Ability to thrive in a fast-paced and dynamic environment.

Why SPLAT:

Working at SPLAT means embracing diversity and challenges as part of daily life. We prioritize sustainable goal achievement and the well-being of our employees. Our organizational ethos values creativity, individual ownership, and teamwork. At SPLAT, success is measured by the tangible completion of goals, and we champion simplicity and new experiences.

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing, Art/Creative, and Advertising
  • Industries: Personal Care Product Manufacturing, Retail, and Consumer Services
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