Senior Marketing Executive/Assistant Marketing Manager

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Burda International Full time

BurdaLuxury is seeking an experienced and versatile Senior Marketing Executive/Assistant Marketing Manager based in Malaysia. Reporting directly to the Marketing Director, the ideal candidate will be responsible for crafting innovative brand campaigns and initiatives that resonate with both our readers and advertisers.

This role requires close collaboration with the sales and editorial teams to conceptualize and create content solutions, including advertorials, branded content, and events. Additionally, the Senior Marketing Executive/Assistant Marketing Manager will take the lead in establishing and managing brand and editorial partnerships.

KEY RESPONSIBILITIES
  1. Plan, organize, and execute marketing activities, events, and campaigns (internal and external) in alignment with the marketing calendar to meet brand objectives.
  2. Develop and implement comprehensive marketing strategies, including crafting compelling presentations, content solutions, and proposals for brand promotion across various channels.
  3. Collaborate with the Sales Team to support client relationship management, revenue-generating initiatives, and ideation for custom marketing solutions.
  4. Coordinate with media representatives, sponsors, and other departments to ensure the success of campaigns, events, and branded partnerships.
  5. Oversee flagship magazine campaigns and events, including budget planning, resource allocation, and performance analysis.
  6. Analyze marketing and campaign performance, identifying optimization opportunities, and preparing detailed reports for measurement and improvement.
  7. Build and maintain strong client relationships by addressing inquiries, managing expectations, and ensuring exceptional after-sales service.
  8. Identify new target markets and brand partners while developing strategies to engage with them and drive revenue growth.
  9. Foster content and marketing partnerships with brands to enhance visibility, generate buzz, and boost magazine subscriptions.
  10. Manage databases and subscription services, ensuring accuracy, efficiency, and seamless user experiences.
  11. Stay updated on consumer insights, competitor activities, and market trends to identify opportunities and mitigate risks.
  12. Collaborate with the team and manager to refine marketing strategies and improve existing products or services.
  13. Ensure workplace productivity and safety through risk management and regular housekeeping activities.
QUALIFICATIONS
  1. Bachelor's Degree or higher in Communications, Journalism, Media, Marketing, Event Management, or a related field.
  2. A minimum of 3+ years of experience in media, digital media, event management, or creative marketing within Malaysia.
  3. Demonstrated creativity and drive to collaborate with the Sales Team to develop successful campaigns, with a solid understanding of commercial trends and marketing strategies.
  4. Proven track record in organizing events, building partnerships, and executing brand campaigns.
  5. Excellent verbal and written communication skills, with the ability to communicate and present effectively in English at a high level.
  6. Creative, resourceful, detail-oriented, organized, and an excellent team player.
  7. Strong ability to manage multiple projects simultaneously, work under pressure, and meet deadlines.
  8. Proficient in problem-solving and possessing excellent interpersonal skills.
  9. Willing and able to travel as required.
NICE TO HAVE
  1. Knowledge of premium and luxury brands in Malaysia.
  2. Existing relationships with luxury brands, upscale celebrities and KOLs in the market.
  3. Experience with event management and general knowledge of photos and video editing software (Illustrator, Photoshop, Premiere Pro).
  4. Social media-savvy and always staying on top of trending topics in society.
ABOUT US

BurdaLuxury is one of Asia's most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include AUGUSTMAN, HELLO Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 16 countries, employs more than 11,000 people and publishes around 500 products.

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