Senior Marketing Executive

3 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Winstar Aluminium Manufacturing Sdn Bhd Full time

Job Description

6 days ago Be among the first 25 applicants

Responsibilities
  • Develop and execute a robust brand strategy to establish and enhance the company's online and offline presence
  • Enhance company brand positioning across B2B2C, industrial distribution, B2C consumer segments and enhance customer engagement
  • Expand brand awareness for the Company and its sub-brands to drive footfall and generate leads
  • Manage all marketing assets, including visuals, digital content and promotional materials, ensuring efficient internal organization, tracking and accessibility
Campaign Management
  • Plan, execute and optimize multi-channel marketing campaigns, encompassing content marketing, digital marketing, affiliate marketing, event marketing and offline marketing to enhance brand awareness, product marketing, drive engagement and leads generation
  • Integrate online and offline channels to elevate customer experience, boost leads generation, increase sales and enhance efficiency on user-experience
  • Develop and manage compelling content for various channels, including social media, e-commerce platforms, digital content, videos, websites, promotional materials and sales kits, ensuring timely and high-quality execution
  • Drive lead generation efforts through targeted digital campaigns, SEO, SE strategies and strategic partnerships, ensuring a continuous flow of qualified leads
  • Monitor and analyze campaign performance metrics to optimize market efforts, track KPIs and achieve marketing objectives
Leadership & Other Responsibilities
  • Lead, inspire and mentor team members to embrace a growth mindset, thereby enhancing brand awareness, acquiring customers and expanding market presence
  • Develop innovative marketing strategies to achieve maximum market penetration and foster a culture of continuous improvement and adaptability within the team
Requirements
  • Diploma/ Bachelor's degree in Marketing, Public Relations or related field
  • Ability to work autonomously on assigned projects while effectively collaborating with various teams
  • Strategic thinker with a results-driven approach and strong analytical skills
  • Creative thinker with strong problem-solving skills and the ability to adapt strategies based on analytics and feedback
  • Positive attitude with a commitment to growth and development
  • Experience in a senior marketing role with demonstrated leadership skills is advantageous
Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Manufacturing

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