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Senior Marketing Manager

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Hoya Vision Care Full time

Hoya Vision Care is Seeking a Senior Marketing Manager

We are looking for an experienced Senior Marketing Manager to lead our brand development efforts.

About the Role:

  • Develop and execute comprehensive marketing plans for multiple brands and product ranges.
  • Ensure brand consistency across all marketing materials, campaigns, and communications.
  • Manage marketing-related administrative tasks, including quotations.

Social Media & Digital Marketing:

  • Develop and execute content strategies for social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.).
  • Plan and execute paid digital advertising campaigns to drive brand awareness and engagement.
  • Manage content calendars, monitor and analyze social media performance, providing data-driven insights for improvement.

Key Responsibilities:

  • Collaborate with internal teams and external agencies to ensure brand consistency across all touchpoints.
  • Support SEO initiatives and website content updates.

Requirements:

  • Degree in Marketing, Business, Communications, Digital Media, or related fields.
  • Minimum 3-5 years of experience in branding, digital marketing, social media management and marketing roles.

Preferred Qualifications:

  • Strong understanding of branding, marketing strategies, and execution.
  • Experience in managing agencies and marketing vendors.
  • Knowledge of both online (social media, digital marketing) and offline (events, activations) marketing.
  • Proficiency in Microsoft Office (Excel, Word, PowerPoint), graphic design and digital marketing tools.