Senior Marketing Manager, Asia Region

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia PETRONAS Lubricants International Full time
Job Description
  • Market Landscape Analysis & Product Introduction:
    • Conduct in-depth market analysis to understand industry trends, competitor strategies, and consumer behaviour across China, India, and Southeast Asia.
    • Develop and execute strategic product introduction plans tailored to the unique needs of each market, ensuring regulatory compliance and competitive positioning.
  • Brand Campaign Development & Execution:
    • Collaborate with local markets to design and implement compelling brand campaigns across both traditional and digital channels.
    • Optimize media strategies, creative assets, and messaging to enhance brand awareness and consumer engagement.

This role demands strong strategic thinking, leadership, and communication skills to navigate complex market dynamics and engage effectively with internal teams, external partners, and senior management.


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