Regional Marketing Director

4 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Elite Beauty Asia Full time

Direct message the job poster from Elite Beauty Asia

Human Resources & Admin Assistant Manager at Elite Beauty Asia

Responsibilities:

  • Develop marketing strategies and oversee marketing operations team across the region.
  • Oversee design and creative work for NPD, launch campaigns and POSM. Be the brand guardian for all marketing collaterals and assets.
  • Responsible for driving direction and execution for the group marketing function including ATL and BTL advertising, events, PR campaign, social media and influencer marketing.
  • Lead the creation and development of long-term strategic vision for the brand.
  • Enhance and drive brand image, positioning and message to market across the region.
  • Manage and develop portfolio strategy and pricing strategies.
  • Oversees market research and analysis for business decision-making and marketing claims.
  • Grow brand equity and drive sales growth for both online and offline channels.
  • Working closely with the company's sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
  • Team management.
  • Responsible for budgetary compliance.

Requirements:

  • Bachelor's degree in Business, Marketing or a related field.
  • Minimum 8 years of Marketing experience within FMCG or relevant space.
  • Successful track record in brand building, developing and executing marketing projects for brand portfolio.
  • Proven ability to lead and influence cross-functional teams, internal and external stakeholders.
  • Comprehensive understanding of company's business strategies and industry trends.
  • Strong analytical skills and commercial acumen.
  • Excellent interpersonal and presentation skills to communicate confidently and effectively.
  • Creative mindset and able to think out-of-box.
  • Leadership quality and able to be hands-on.
  • Travelling is required.

Who Are We?

BZU BZU is a holistic family care brand originated from Singapore and currently have presence in Singapore, Malaysia, Vietnam & Thailand. It offers a wide range of products that aim to protect, nurture our little ones and the whole family, ensuring they are always safe from harm.

Seniority level
  • Associate
Employment type
  • Full-time
Job function
  • Marketing
  • Industries
  • Retail Health and Personal Care Products
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