Regional Marketing Director
4 weeks ago
Direct message the job poster from Elite Beauty Asia
Human Resources & Admin Assistant Manager at Elite Beauty AsiaResponsibilities:
- Develop marketing strategies and oversee marketing operations team across the region.
- Oversee design and creative work for NPD, launch campaigns and POSM. Be the brand guardian for all marketing collaterals and assets.
- Responsible for driving direction and execution for the group marketing function including ATL and BTL advertising, events, PR campaign, social media and influencer marketing.
- Lead the creation and development of long-term strategic vision for the brand.
- Enhance and drive brand image, positioning and message to market across the region.
- Manage and develop portfolio strategy and pricing strategies.
- Oversees market research and analysis for business decision-making and marketing claims.
- Grow brand equity and drive sales growth for both online and offline channels.
- Working closely with the company's sales team, enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
- Team management.
- Responsible for budgetary compliance.
Requirements:
- Bachelor's degree in Business, Marketing or a related field.
- Minimum 8 years of Marketing experience within FMCG or relevant space.
- Successful track record in brand building, developing and executing marketing projects for brand portfolio.
- Proven ability to lead and influence cross-functional teams, internal and external stakeholders.
- Comprehensive understanding of company's business strategies and industry trends.
- Strong analytical skills and commercial acumen.
- Excellent interpersonal and presentation skills to communicate confidently and effectively.
- Creative mindset and able to think out-of-box.
- Leadership quality and able to be hands-on.
- Travelling is required.
Who Are We?
BZU BZU is a holistic family care brand originated from Singapore and currently have presence in Singapore, Malaysia, Vietnam & Thailand. It offers a wide range of products that aim to protect, nurture our little ones and the whole family, ensuring they are always safe from harm.
Seniority level- Associate
- Full-time
- Marketing
- Industries
- Retail Health and Personal Care Products
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