Senior Marketing Strategist

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia FedEx Group Full time

As a Senior Marketing Strategist at FedEx Group, you will play a crucial role in driving business growth through data-driven marketing initiatives. Your primary responsibility will be to conduct and support analysis for marketing strategy-related studies and planning to identify revenue and growth opportunities.

Key Responsibilities:
  1. Conduct Market Analysis: Develop and execute market research to understand customer needs and preferences.
  2. Support Strategic Planning: Collaborate with cross-functional teams to develop and implement marketing strategies aligned with business objectives.
  3. Analyze Customer Data: Utilize advanced analytics tools to extract insights from customer data and inform marketing decisions.
  4. Lead Go-To-Market Activities: Drive the development and execution of go-to-market plans to grow market share.
Requirements:
  1. Education: Diploma in Marketing, Business Management, Finance, Economics, or any related field.
  2. Experience:
    1. Associate: Prior experience not required.
    2. Standard: Three (3) years of work experience in Finance, marketing or similar quantitative business analysis.
    3. Senior: Five (5) years of work experience in Finance, marketing or similar quantitative business analysis.
  3. Skills and Qualifications:
    1. Strong analytical abilities, innovative thinking, and proficiency in data storytelling.
    2. Advanced knowledge of marketing theories and techniques, spreadsheets, and database applications.
    3. Ability to project manage independently and handle large datasets.
    4. Bachelor's degree in Marketing or a related field.


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