Digital Sales Strategist

5 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Kaspersky Full time
About the Role

We are seeking a highly skilled Digital Sales Strategist to join our team at Kaspersky. As an essential member of our digital sales team, you will be responsible for driving the performance of Kaspersky digital sales through Digital Paid Media channels.

In this role, you will deliver performance of Kaspersky digital sales & digital KPIs for Paid Media channels (PPC, PSM, Display, etc.) and be accountable for B2C acquisition digital sales. You will plan Paid Media budgets, considering revenue targets and overall ROAS goals, and communicate budgets and targets to internal teams (media activation teams) and/or external agencies.

You will also manage media agencies in collaboration with Paid Media activation teams. Additionally, you will strategically develop media communication channels, including prospecting for new agencies and exploring new media channels to grow the acquisition business.

Your key responsibilities will include:

  • Deliver performance of Kaspersky digital sales & digital KPIs for Paid Media channels.
  • Plan Paid Media budgets and communicate targets to internal teams and/or external agencies.
  • Manage media agencies in collaboration with Paid Media activation teams.
  • Develop promotional communications for the paid search channel.
  • Monitor the performance of Digital Paid Media channels and plan activities to address any target gaps.
  • Analyze and report on all KPIs related to Digital Paid Media activities.


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