Brand Director

15 hours ago


Kuala Lumpur, Kuala Lumpur, Malaysia OCBC Bank Full time
About the Role

We are seeking an experienced Brand Director to develop and execute OCBC Bank's brand strategy, driving brand affinity and customer loyalty. The ideal candidate will have a deep understanding of branding and marketing principles.

Main Objectives
  1. Develop and implement a comprehensive brand strategy that aligns with the bank's purpose and values.
  2. Lead cross-functional teams to drive brand consistency and enhance customer experience.
  3. Build strong relationships with external partners and stakeholders to amplify the bank's brand presence.
Requirements
  • 10+ years of experience in brand management or marketing.
  • Proven track record of developing and executing successful brand strategies.
  • Excellent communication and interpersonal skills.


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