Brand Excellence Director
4 days ago
About Us
Reckitt Benckiser LLC is a leading global consumer goods company with a portfolio of iconic brands.
Our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.
We are a global team united by this purpose, working together to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
About the Role
We are seeking a highly analytical and results-driven Senior Brand Manager / Senior Brand Leader to join our team at Reckitt Benckiser LLC.
As a key member of our marketing team, you'll have the opportunity to work closely with cross-functional teams to develop and execute marketing strategies that drive business growth and profitability.
- Your Key Responsibilities
- Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan.
- Support marketing plans & manage marketing budgets for a given brand within category to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by local leadership team.
- Regularly track brand performance against KPI's i.e. market performance, sales, budget tracking.
- In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands.
- Support the execution of product launches agreed by Area/Region; Contribute to innovation by delivering product development programs to further margin growth.
- Support implementation of portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term.
- Manage development and activation of local brands.
- Support market copy strategy for brand and ensure adaption possible for category across area.
- Partner with media / consumer and market insights to implement media strategy and plans.
- Leads key innovation projects on the brand which require multiple stakeholder management and understanding of process structures.
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