Brand Excellence Director

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Reckitt Benckiser LLC Full time

About Us

Reckitt Benckiser LLC is a leading global consumer goods company with a portfolio of iconic brands.

Our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.

We are a global team united by this purpose, working together to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

About the Role

We are seeking a highly analytical and results-driven Senior Brand Manager / Senior Brand Leader to join our team at Reckitt Benckiser LLC.

As a key member of our marketing team, you'll have the opportunity to work closely with cross-functional teams to develop and execute marketing strategies that drive business growth and profitability.

  • Your Key Responsibilities
  • Develop and execute annual marketing plan activities, including local media strategy / plans for a given brand within a category, responsible for ensuring successful implementation of the plan.
  • Support marketing plans & manage marketing budgets for a given brand within category to deliver net revenue, gross margin, market share and profit targets within timescales and budget as approved by local leadership team.
  • Regularly track brand performance against KPI's i.e. market performance, sales, budget tracking.
  • In close co-operation with the Trade Marketing function, identify trade needs / opportunities, develop pricing and distribution strategies in line with trade promotions for brands.
  • Support the execution of product launches agreed by Area/Region; Contribute to innovation by delivering product development programs to further margin growth.
  • Support implementation of portfolio strategy in conjunction with global category and area innovation to support overall business strategy, short / medium term.
  • Manage development and activation of local brands.
  • Support market copy strategy for brand and ensure adaption possible for category across area.
  • Partner with media / consumer and market insights to implement media strategy and plans.
  • Leads key innovation projects on the brand which require multiple stakeholder management and understanding of process structures.

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