Brand Marketing Director

2 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Haleon Full time

We're Haleon, a new world-leading consumer health company. Our mission is to improve everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands, we're achieving this goal through a unique combination of deep human understanding and trusted science.

As a Brand Manager, you'll play a critical role in driving our success. Your primary responsibility will be to develop and implement Sensodyne and Parodontax business strategy to deliver outstanding results. This involves driving consumer marketing activities to achieve share, sales, and profit growth for Sensodyne in Malaysia.

You'll also lead brand Portfolio and Innovation agenda, securing excellent execution in country launch plans, and adapting actionable local insights with Area teams. Additionally, you'll manage and drive day-to-day operation and marketing activities for Parodontax for MSB market.

Input to sales forecasting and monthly reporting is also required. Ensuring all activities comply with company policies, relevant acts, legal demands, and ethical standards is essential.

You'll work closely with cross-functional teams to design and implement effective marketing programs to achieve brand objectives and build long-term brand equity. Coaching and developing team members are also key aspects of this role.

Key Responsibilities
  • Develop and implement Sensodyne and Parodontax business strategy.
  • Drive consumer marketing activities to achieve share, sales, and profit growth for Sensodyne in Malaysia.
  • Lead brand Portfolio and Innovation agenda.
  • Secure excellent execution in country launch plans.
  • Adapt actionable local insights with Area teams.
  • Manage and drive day-to-day operation and marketing activities for Parodontax for MSB market.


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