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Marketing Communications Specialist

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia Public Bank Berhad Full time

This role involves collaborating with teams to create impactful marketing campaigns while helping drive business goals. As a key member of our advertising team, you will assist in developing and implementing strategic marketing communications plans across various channels.

Responsibilities
  • Support the development and execution of marketing campaigns that align with the bank's brand strategy.
  • Work closely with business units to plan and execute marketing initiatives that support business objectives.
  • Develop engaging content for various banking products and services to resonate with target audiences and optimize user experience.
Key Requirements
  • A degree in advertising/marketing or related field, along with at least 3 years of experience in advertising, brand management, or related fields.
  • Strong understanding of brand marketing strategy and end-to-end marketing management.
  • Experience in creating effective branding/marketing campaigns with proven project management skills.
  • Excellent analytical and problem-solving skills.
Skillset
  • Digital Advertising
  • Marketing Strategies
  • Digital Marketing
  • Marketing Communications
  • Brand Management
  • Branding
  • Advertising Campaigns
  • Banking
Company Benefits
  • An attractive annual leave scheme, extended maternity leave, sabbatical leave, examination leave, etc.
  • Low-interest/interest-free staff housing loans/vehicle loans/special loans.
  • Opportunities for career advancement based on merit.