Marketing Operations and Innovation Lead
4 days ago
Job Description
The HEINEKEN Company is seeking a highly motivated and experienced E-Commerce Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies that drive conversions and enhance the customer experience.
Responsibilities:
- Develop and execute digital marketing campaigns that drive sales and revenue growth.
- Work closely with brand and media teams to integrate eCommerce into key brand campaigns, sponsorships, and events.
- Monitor and analyze campaign performance, making data-driven decisions to optimize results.
- Collaborate with cross-functional teams to ensure successful execution of marketing initiatives.
Requirements:
- Bachelor's degree in Marketing or a related field.
- At least 5 years of experience in a similar role, preferably with experience in Online Retail or FMCG industry.
- Solid understanding of Malaysia eCommerce platforms, underlying systems, and business models.
- Strong data-driven analytical skills, coupled with a strong marketing foundation.
- Proven track record of creating and executing integrated marketing campaigns using digital marketing tactics.
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