Wellness Brand Strategist

4 days ago


Subang Jaya, Selangor, Malaysia Lo Hong Ka Full time
Job Description

The Global Health Market Specialist will be responsible for developing and executing marketing strategies to enhance brand visibility and drive sales growth. The ideal candidate will have a deep understanding of market trends, consumer preferences, and competitive dynamics.

Main Responsibilities:

  • Develop and execute marketing plans to boost brand awareness and sales.
  • Plan and manage campaigns across multiple channels, optimizing for performance.
  • Track and adjust campaigns in real-time to maximize results.

Brand Management:

  • Maintain a consistent brand identity and ensure alignment across all touchpoints.
  • Increase brand visibility and strengthen market positioning.
  • Manage brand reputation through proactive communication and customer engagement.
  • Oversee SEO, PPC, content, and email marketing efforts.
  • Develop engaging content for digital platforms to boost online visibility.
  • Manage social media campaigns to enhance customer engagement.
  • Analyze marketing data to assess performance and identify areas for improvement.
  • Establish KPIs for the marketing team, monitor performance, and provide regular reports to senior leadership on campaign effectiveness.

Event Planning & Promotions:

  • Plan and execute events and product launches.
  • Manage promotional campaigns to drive sales and brand awareness.
  • Evaluate event success and apply learnings to future initiatives.

Required Skills & Qualifications:

  • Bachelor's degree in marketing, business, communications, or a related field.
  • 5 years or above of experience in marketing, preferably in the wellness and food industry.
  • Strong understanding of consumer behavior, market trends, and digital marketing techniques.
  • Proven track record in developing and executing successful marketing campaigns.


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