Performance Media Manager
2 weeks ago
We are a leading innovator in drone solutions, driving change and empowering traditional businesses with end-to-end expertise across six key verticals. Our mission is to deliver impact and drive business growth through innovative solutions.
About the PositionWe are seeking a highly skilled Performance Marketing Executive to join our team. As a key member of our team, you will be responsible for spearheading online campaigns and optimizing every click for maximum impact. Fluency in Mandarin is essential for this role.
Key Responsibilities- Develop and execute high-performing digital marketing campaigns across multiple channels, including paid advertising, SEO, and email marketing.
- Conduct thorough keyword research and optimize content for search engines to improve visibility and engagement.
- Analyze campaign performance data to identify trends and extract actionable insights that drive business growth.
- Perform A/B testing and conversion rate optimization (CRO) to enhance campaign effectiveness and user experience.
- Develop clear, concise reports to communicate key findings and recommendations to stakeholders.
- Experience with A/B testing and CRO techniques to drive measurable results.
- Proficiency in using analytics platforms, such as Google Analytics, to inform data-driven decisions.
- Familiarity with search engines and SEO best practices to improve website visibility and ranking.
- Excellent communication and presentation skills to effectively convey complex ideas and insights.
- Bonus points for experience with marketing automation tools and paid advertising platforms.
Must-haves:
- Fluency in Mandarin: Essential for analyzing performance marketing efforts on Chinese platforms.
- Data-driven mindset: Thrive on analytics and use data to drive all decisions.
- Conversion-focused approach: Proven track record of delivering measurable results.
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