Performance Marketing Manager

2 weeks ago


Kuala Lumpur, Kuala Lumpur, Malaysia Wolves Digital Full time
About the Role

This position is ideal for a skilled Digital Performance Marketing Executive who will develop and execute digital marketing strategies, analyze performance metrics, conduct A/B testing, and collaborate with cross-functional teams.

Key Responsibilities
  1. Campaign Planning and Execution: Develop, implement, and refine digital marketing strategies to achieve business objectives.
  2. Data Analysis and Reporting: Monitor and analyze key performance metrics, including ROI, ROAS, CPC, CPA, and conversion rates, to assess campaign effectiveness and identify areas for improvement.
  3. Search Engine Marketing (SEM): Design and execute SEM strategies to boost organic search visibility and drive targeted traffic to the website.
  4. A/B Testing and Optimization: Conduct thorough A/B testing and multivariate experiments to optimize ad creatives, landing pages, and user experience.
  5. Collaboration and Communication: Work closely with content, design, and development teams to ensure cohesive and effective campaign execution.
Requirements and Qualifications
  • Minimum 3 Years of Experience: Proven track record in digital performance marketing with a strong understanding of data analysis and reporting.
  • Strong Analytical Skills: Excellent analytical skills with experience in data analysis and reporting.
  • Digital Marketing Tools and Platforms: Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager.
  • Excellent Communication Skills: Strong communication and presentation skills with ability to work collaboratively in a team environment.


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