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Marketing Strategy Manager

2 weeks ago

Johor Bahru, Johor, Malaysia MVC Resources Full time

We are seeking a seasoned marketing professional to drive project marketing initiatives for new and existing developments at MVC Resources. The successful candidate will focus on strategic marketing execution, sales enablement, and market positioning to enhance property sales and brand awareness.

Key Responsibilities:
  • Develop and execute project marketing strategies to promote property developments, including digital and offline campaigns.
  • Plan and implement targeted marketing efforts across various platforms to attract potential buyers.
  • Collaborate with the sales team to ensure marketing strategies effectively convert leads into buyers.
  • Organize and execute on-ground marketing activities such as roadshows, events, and showroom promotions.
  • Monitor and analyze campaign performance, optimizing strategies to maximize lead generation and sales conversion.
  • Conduct market research to understand buyer behavior, competitor activities, and property trends, translating insights into effective marketing strategies.
  • Create and manage marketing materials, advertisements, and promotional content to support property launches.
Requirements
  • Proven experience in project marketing within the property development industry.
  • Strong understanding of lead generation and conversion strategies.
  • Ability to work closely with sales teams to drive marketing efforts that result in property sales.
  • Hands-on experience with digital advertising platforms (Google Ads, Meta Ads, TikTok, XHS).
  • Experience in event planning and offline marketing activities.
  • Analytical mindset with the ability to track performance metrics and optimize marketing strategies.
  • Strong knowledge of real estate trends and buyer demographics.