Ad Optimization Specialist

7 days ago


Petaling Jaya, Selangor, Malaysia Independent Consultant Full time

What You Will Be Doing:

You will develop and execute digital media campaigns across Southeast Asia or North Asia, ensuring alignment with performance marketing KPIs, including ROAS, audience reach, and conversion rates.

Additionally, you will oversee digital ad buying and optimization, ensuring budgets are allocated efficiently to maximize performance.

Your Background:

  1. Minimum 5+ years of experience in digital media buying, performance marketing, and campaign execution, with a focus on ROAS optimization.
  2. Experience working in a media agency or digital platform partner (Meta, TikTok, Google) is highly preferred.
  3. Proven expertise in paid media execution with deep knowledge of Google Ads, Meta Business Manager, TikTok Ads, SEO, SEM, and CRM platforms.
  4. Strong technical understanding of performance marketing, ad buying, and audience targeting strategies.
  5. Ability to manage digital ad budgets and optimize investments for maximum efficiency.
  6. Demonstrated experience in optimizing media campaigns based on real-time performance data.
  7. Excellent stakeholder management skills, with the ability to influence brand teams, agencies, and media platform partners.
  8. Deep understanding of regional media landscapes in Southeast Asia or North Asia.
  9. Fluent in English. Mandarin or Cantonese is a strong advantage for the North Asia role.


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