Channel Business Development Specialist
15 hours ago
JACOBS DOUWE EGBERTS is a leading coffee and tea company with over 265 years of history. We have an exciting opportunity for a Channel Business Development Specialist to join our team. This role will be responsible for developing channel strategies and tactics for each retail environment, based on shopper and trade expertise. The ideal candidate will have a strong understanding of the FMCG industry and proven analytical skills in data analysis.
About You
We are looking for a motivated and independent individual with excellent communication skills and fluency in English. A bachelor's degree or higher in any field is required, along with a minimum of 5 years of experience in FMCG Commercial (trade marketing/shopper marketing, channel & category marketing) or Distributor management. Preferred candidates will have experience in business planning and implementation of Customer/Channel Business Plan & Project Management. Financial implication and awareness of P&L statement, supply chain reports etc. are also essential. Knowledge of information system tools (AC Nielsen & Kantar) is desirable.
Responsibilities
The successful candidate will be responsible for defining channel strategy and tactics by retail environment. This includes developing Channel strategies & plans in line with company AOP objective and direction. Additionally, you will monitor channel performance and analyze sales data to identify trends and opportunities for improvement. Other key responsibilities include identifying and evaluating channel distribution potential, developing plans to maximize channel business opportunities, and ensuring Channel/Customer Management, promotion pricing and in-store execution guideline compliance according to defined strategies/tactics by retail environment. Coordinating the planning and execution of channel and account activities and communicating plans to the relevant channel/account/geographic teams and Field Sales force on time and accurately is also essential. Periodically reviewing key SKU/Range distribution, NOS, market share, trade spend & volume within The Channel, conducting pre- and post-analysis of channel/customer promotions, highlighting results to define future more profitable plans & developing a library of performance history, and providing channel demand forecast phasing based on the market trend & channel activity are also important aspects of this role.
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