Digital Marketing Strategist
4 days ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at Vinda SEA. As a key member of our marketing department, you will be responsible for overseeing media investments, digital performance tracking, and audience insights across our marketing ecosystem.
This role requires expertise in media tools, analytics, and digital asset management to optimize performance, drive effectiveness, and ensure brand growth. You will work closely with E-commerce, Digital, and Marketing teams to provide insights and identify opportunities to enhance media effectiveness.
Key Responsibilities:
- Oversee and manage media planning, execution, and optimization across multiple platforms, including Google Ads, Meta Business Manager, TikTok Business Manager, Lazada & Shopee Marketing Solutions.
- Drive data-driven insights through social listening and CDP (Insider) to refine marketing strategies.
- Ensure proper implementation and utilization of Google Tag Manager and Google Analytics for tracking campaign performance and user behavior.
- Work closely with E-commerce teams to enhance performance marketing strategies and identify market trends and opportunities.
Requirements:
- Degree in Business, Marketing, Media or Engineering, Data Analytics.
- 8 to 10 years of experience in media planning, digital marketing, or consumer insights, preferably in FMCG or E-commerce industries.
- Proven track record of driving digital performance and optimizing media investments.
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