Digital Marketing Executive
2 days ago
Headcount required: 2, with different specializations as per below
Our client, which specializes in digital marketing services and consultation, is looking to expand in Q1 2025 and has just opened up 2 new exciting roles
Job Descriptions:
Google Ads Specialist
- Google Ads Management: Creating and managing Search, Display, Shopping, and Video ads.
- Campaign Optimization: Improving ad performance (e.g., increasing CTR, lowering CPC).
- Analytics: Using Google Analytics to track and analyze results.
- Keyword Research: Finding the right keywords for targeting using Google Keyword Planner.
- A/B Testing: Running tests to improve ad creatives and targeting.
- Budget Management: Setting and managing campaign budgets effectively.
- Reporting: Creating reports to track performance and suggest improvements.
- Attention to Detail: Monitoring campaigns closely for optimization opportunities.
Creative Content Strategist
- Creative Thinking: Ability to think creatively and develop unique, engaging content ideas.
- Writing Skills: Strong writing and storytelling skills, with a keen eye for detail and tone.
- SEO Knowledge: Understanding of SEO best practices to optimize content for search engines.
- Project Management: Strong organizational skills with the ability to manage multiple content projects at once.
- Collaboration: Ability to work with cross-functional teams including design, marketing, and sales.
- Trend Awareness: Keeping up with the latest trends in content marketing, social media, and digital storytelling.
Requirements for the roles above:
- Diploma/Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Equivalent practical experience in digital marketing can also be considered.
- Google Ads Specialist: At least 2 years of experience managing Google Ads campaigns.
- Creative Content Strategist: At least 3+ years of experience in content strategy, content creation, or creative direction.
- Ability to work collaboratively in a fast-paced environment and meet deadlines.
Associate
Employment typeFull-time
Job functionMarketing
IndustriesMarketing Services
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