Digital Marketing Strategist
3 days ago
Job Overview
TasteBudds is a leading e-commerce company seeking a skilled Performance Marketing Specialist to join our team. As a key member of our marketing department, you will play a crucial role in developing and executing effective digital marketing strategies that drive business growth.
Key Responsibilities- Campaign Execution: Design, launch, and optimize ad campaigns across popular digital platforms to align with overall brand messaging.
- Data Analysis: Monitor and track key performance indicators (KPIs) like click-through rates, conversion rates, cost per acquisition, and ROAS to identify areas for improvement and make data-driven decisions.
- Testing and Optimization: Experiment with different ad variations, copywriting, and target audiences to identify the most effective strategies.
- Budget Allocation: Allocate marketing budgets efficiently across different channels to maximize ROI.
- Cross-Functional Collaboration: Work closely with cross-functional teams to develop compelling ad copy and visuals, and with the sales team to align marketing efforts with sales goals.
- Experience: 2 – 4 years of experience in performance marketing.
- PASSION FOR GROWING MALAYSIAN-MADE E-COMMERCE BRANDS. We are passionate about supporting local businesses and believe that great things happen when the right people come together.
- Strong Knowledge and Interest in Malaysian Consumer Behaviour. We understand that consumers have unique preferences and behaviors, and we need someone who can tap into these insights to create effective marketing strategies.
- Execution Mindset: We need someone who is results-driven, proactive, and able to execute big plans.
- A keen eye for detail: Our brand persona shines across all ad campaign creatives, and we need someone who can ensure that every detail is perfect.
- Strong understanding of e-commerce platforms: We use Shopify, Shopee, Lazada, and TikTok, and we need someone who is familiar with their features and functionality.
- Creative and Analytical Mindset: We need someone who can think creatively and analytically, and who can solve complex problems.
- Self-motivated Team Player: We value teamwork and collaboration, and we need someone who is self-motivated and able to work independently.
- Unlimited Snacks: Our pantry is always stocked with snacks, so you'll never go hungry.
- Monthly Team Outings: We love to have fun and bond as a team, whether it's playing pickleball, bouldering, or just hanging out.
- Appreciation Events: We celebrate our team members' hard work and achievements with exciting events and rewards.
- Hybrid Work Arrangements: We believe in flexibility and work-life balance, so we offer hybrid work arrangements that suit your needs.
- Mentorship Opportunities: We offer mentorship opportunities for career development and growth.
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