Digital Content Strategist
3 days ago
Job Summary: The Digital Marketing Executive will be responsible for developing and implementing effective digital marketing strategies to drive business growth and expansion.
Key Responsibilities:
- Develop and publish engaging content across digital platforms.
- C Coordinate and schedule content across social media platforms to drive engagement and reach.
- Apply SEO and SEM strategies to improve organic and paid search rankings.
- Develop and execute digital marketing campaigns to drive brand awareness, lead generation, and customer retention.
- Track and report on key performance indicators and use analytics to optimize future campaigns.
- Work closely with the sales and product teams to align digital marketing efforts with broader business goals and marketing campaigns.
Requirements:
- Bachelor's Degree in Marketing, Communications, Business, or a related field.
- At least 2 years of related experience in digital marketing, ideally within the medical, healthcare, or beauty industry.
- Proficiency in Google Analytics, Google Ads, social media advertising platforms, and email marketing tools (e.g., Mailchimp, HubSpot).
- Strong copywriting skills and able to create visually appealing digital content.
- Able to interpret data and use insights to drive digital marketing strategies.
- Possess excellent verbal and written communication skills in English & Mandarin.
- Team-oriented personality and able to manage multiple projects in a fast-paced environment.
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