Digital Marketing Strategist
3 days ago
At BYD Malaysia, we are seeking a highly skilled and results-driven Digital Marketing Strategist to join our dynamic team in the automotive industry. The successful candidate will be responsible for developing, implementing, and managing digital marketing strategies to promote our brand and products, enhance customer engagement, and drive business growth, including managing paid media implementation.
Key Responsibilities:
- Design, execute, and manage comprehensive digital marketing strategies that align with the company's business objectives and target audience.
- Plan and oversee the execution of digital marketing campaigns across multiple channels, including social media, email, search engines, display ads, and automotive-specific platforms.
- Campaign Performance Metrics: Track, measure, and analyze campaign performance using tools such as Google Analytics, social media insights, and CRM software, to ensure key performance indicators (KPIs) are met and to optimize future strategies.
- Content Creation: Collaborate with the team to create and manage compelling, customer-focused content for web pages, blogs, emails, and social media that resonates with the automotive industry audience.
- Brand Visibility: Increase brand visibility and recognition through digital marketing tactics, driving traffic to the website and increasing engagement and conversion.
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