Senior Digital Marketing Specialist

4 days ago


Klang, Selangor, Malaysia Monroe Consulting Group Full time

Company Overview: Monroe Consulting Group's Health Division is a renowned partner for fast-growing companies in the aesthetic industry.

Job Description:

  • Develop and publish engaging content across digital platforms, including the company website, social media, and email marketing.
  • C Coordinate, schedule, and monitor content across social media platforms to drive engagement and reach.
  • Apply SEO and SEM strategies to improve organic and paid search rankings, enhance visibility, and drive traffic to the website.
  • Develop and execute digital marketing campaigns aimed at driving brand awareness, lead generation, and customer retention.
  • Track and report on key performance indicators such as website traffic, lead generation, conversion rates, and campaign ROI; use analytics to optimize future campaigns.
  • Conduct research to stay informed about industry trends, competitors' digital marketing strategies, and emerging technologies in the medical aesthetic field.
  • Work closely with the sales and product teams to align digital marketing efforts with broader business goals and marketing campaigns.

Required Skills and Qualifications:

  • Bachelor's Degree in Marketing, Communications, Business, or a related field.
  • At least 2 years of related experience in digital marketing, ideally within the medical, healthcare, or beauty industry.
  • Proficiency in Google Analytics, Google Ads, social media advertising platforms, and email marketing tools (e.g., Mailchimp, HubSpot).
  • Strong copywriting skills and able to create visually appealing digital content.
  • Able to interpret data and use insights to drive digital marketing strategies.
  • Possess excellent verbal and written communication skills in English & Mandarin.
  • Team-oriented personality and able to manage multiple projects in a fast-paced environment.


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