Digital Marketing Specialist

5 days ago


Kajang Municipal Council, Malaysia UpGrowth | 极速上升 Full time
Job Overview

UpGrowth | 极速上升 is seeking to expand its digital marketing capabilities in Q1 2025 by filling two exciting roles. As a leading provider of digital marketing services and consultation, the company aims to leverage its expertise to drive growth and success.

Google Ads Specialist
  • Key Responsibilities:
  • Create and manage Search, Display, Shopping, and Video ads using Google Ads platform.
  • Optimize ad performance by improving CTR, lowering CPC, and enhancing targeting strategies.
  • Analyze campaign results using Google Analytics to inform data-driven decisions.
  • Conduct keyword research to identify effective targeting opportunities.
  • Develop and execute A/B testing strategies to improve ad creatives and targeting.
  • Manage campaign budgets effectively to achieve desired outcomes.
  • Prepare regular reports to track performance and suggest improvements.
  • Maintain close attention to detail to monitor campaigns for optimization opportunities.

Requirements: Diploma/Bachelor's degree in Marketing, Business, Communications, or related field; or equivalent practical experience. At least 2 years of experience managing Google Ads campaigns.

Creative Content Strategist
  • Key Responsibilities:
  • Develop unique, engaging content ideas through creative thinking.
  • Demonstrate strong writing and storytelling skills with attention to detail and tone.
  • Apply SEO knowledge to optimize content for search engines.
  • Manage multiple content projects simultaneously using strong organizational skills.
  • Collaborate with cross-functional teams, including design, marketing, and sales.
  • Stay up-to-date with the latest trends in content marketing, social media, and digital storytelling.

Requirements: Diploma/Bachelor's degree in Marketing, Business, Communications, or related field; or equivalent practical experience. At least 3+ years of experience in content strategy, content creation, or creative direction.



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