Marketing Strategy Executive
2 weeks ago
As a key member of our team, you will be responsible for developing and executing marketing strategies to drive sales and growth. This includes creating and managing merchandising strategies and collateral materials for retail and project markets, collaborating with designers to ensure brand guidelines are met, and coordinating with sales, business development, specification, and technical teams to align marketing activities with operational processes.
We are seeking an individual who is creative, proactive, and analytical, with excellent oral and written communication skills in English. Knowledge of Bahasa Malay and Chinese languages would be an added advantage. The ideal candidate will be able to work independently and as part of a team, have a metrics-driven marketing mind, and an eye for creativity.
This role involves planning and executing advertising campaigns, roadshows, events, promotional activities, influencer collaborations, and CSR initiatives, ensuring timely and clear execution instructions are communicated to stores and stakeholders. You will also analyze marketing activities performance data, using insights to optimize marketing strategies and improve ROI.
Additional responsibilities include assisting in the planning and launching of innovative product campaigns, influencer collaborations, CSR initiatives, exclusive promotions, and brand-related activities with third-party partners and internal teams. You will also develop and execute social media strategies to engage consumers, promote products, and increase brand loyalty.
- Key Accountabilities:
- MERCHANDISING & COLLATERAL DEVELOPMENT: Create and manage merchandising strategies and collateral materials for retail and project markets.
- CROSS-FUNCTIONAL COORDINATION: Collaborate with sales, business development, specification, and technical teams to align marketing activities with operational processes.
- ADVERTISING & PROMOTIONS COORDINATION: Plan and execute advertising campaigns, roadshows, events, promotional activities, influencer collaborations, and CSR initiatives.
- PRODUCT CAMPAIGNS & COLLABORATIONS: Assist in planning and launching innovative product campaigns, influencer collaborations, CSR initiatives, exclusive promotions, and brand-related activities.
- SOCIAL MEDIA MANAGEMENT: Develop and execute social media strategies to engage consumers, promote products, and increase brand loyalty.
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