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Digital Marketing Specialist

2 weeks ago

Shah Alam, Selangor, Malaysia HerbaLine Wellness Group Full time
About the Role

HerbaLine Wellness Group is seeking a highly skilled Digital Marketing Specialist to join our team. The ideal candidate will have experience in sales strategy, marketing, and e-commerce management.

Key Responsibilities
  1. Sales Strategy & Marketing:
  • Develop and execute sales campaigns aimed at increasing traffic and conversion rates.
  • Collaborate with brand and marketing teams to create attractive promotions, discounts, and deals to drive customer engagement.
  • Align online promotions with traditional sales channels to maintain consistent brand messaging.
  • Analyse sales data and track key metrics such as conversion rates, traffic, and ROI to refine and enhance future sales strategies.
E-Commerce Platform Management:
  • Manage and maintain online stores on Shopee, Lazada & E-Shop platforms, ensuring all aspects are up-to-date and functional.
  • Upload and update product listings, including descriptions, images, and prices.
  • Monitor stock levels and collaborate with the logistics team to ensure timely product delivery.
  • Oversee order processing, fulfilment, and manage returns or exchanges to ensure a seamless customer experience.
TikTok Store Management:
  • Set up and maintain the TikTok Store, ensuring accurate product listings with appealing descriptions, pricing, and visuals.
  • Monitor inventory and coordinate with internal teams to ensure product availability and timely updates.
  • Respond promptly to customer inquiries, complaints, and feedback on TikTok, working closely with internal teams to enhance the brand experience.
Live Streaming:
  • Plan, coordinate, and conduct live streaming sessions to promote products, answer customer questions, and engage with followers.
  • Prepare content, products, and resources in advance to ensure smooth and impactful live streams.
  • Analyze performance metrics from live sessions to refine engagement strategies.
Affiliate Recruitment and Management:
  • Identify and recruit potential TikTok affiliates to join the brand's affiliate program.
  • Develop and execute strategies to engage affiliates, provide support, and ensure alignment with brand goals.
  • Monitor affiliate performance, provide constructive feedback, and offer resources to help affiliates succeed.
Advertising & Content Creation:
  • Create engaging content to drive product awareness and lead to conversions.
  • Develop and execute ad campaigns on TikTok, optimizing performance based on data and analytics.
  • Track ad performance, calculate ROI, and report on campaign outcomes.
Trend Analysis and Strategy:
  • Stay updated on TikTok trends, features, and algorithm changes, implementing strategies to maintain relevance.
  • Monitor competitor activities and leading accounts to identify potential strategies and content ideas.
Personal Attributes:
  • Passionate about E-commerce and its trends.
  • Open minded & willing to try out new things.
  • Proactive and adaptable to changing trends or strategies.