Online Growth Expert

2 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Starcom Melbourne Full time

We're seeking an Online Growth Expert to join our team at Starcom Melbourne. This is an exciting opportunity to drive growth and profitability across all channels.

About the Role

The ideal candidate will have experience in developing and executing local paid online acquisition strategies, leveraging platforms like Lazada, Shopee, CPAS, and Google Shopping ads.

Responsibilities
  • Execute local paid online acquisition efforts, including Facebook, Twitter, Instagram ads, search engine marketing (SEM), Google Display Network (GDN) and other banner ads, and affiliates.
  • Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.).
  • Manage day-to-day workflow and setup for projects and campaigns across platforms.
  • Regularly provide analysis on performance against forecasts and make adjustments as necessary to fulfill the set objectives.
  • Serve clients through performance media briefing, strategy planning, budget allocation, campaign analyses, and quarterly business reviews.
  • Build strong relationships with account teams working on common accounts to ensure alignment with clients.
  • Stay ahead of the competition by innovating to improve performance, growth, and profitability across all channels.
  • Share best practices with peers within the group.
Qualifications
  • Bachelor's degree or equivalent work experience.
  • More than 2 years of experience in e-commerce.
  • Strong background in performance marketing and online acquisition tools and networks.
  • Entrepreneurial mindset and willingness to roll up sleeves.
  • Acute analytical skills and a data-driven mentality – familiarity with relevant KPIs and how to work with them.
  • Excellent time management and organization skills, comfortable meeting tight deadlines.
  • Strong leadership abilities and track record of hitting targets.


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