Acquisition and Growth Expert

2 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Publicisgroupe Full time

About the Role:

We are seeking a highly motivated and experienced digital marketing professional to join our team as an Acquisition and Growth Expert. This role is an exciting opportunity to join our Performance Media department and contribute to the development and execution of local paid online acquisition strategies across various platforms.

As a member of our team, you will have the opportunity to work on a variety of campaigns and projects, collaborating with cross-functional teams to develop and implement successful marketing strategies.

Responsibilities:

  1. Develop and execute local paid online acquisition strategies across various platforms.
  2. Analyze campaign performance data to inform optimization decisions and improve ROI.
  3. Collaborate with cross-functional teams to develop and implement effective marketing strategies.
  4. Manage day-to-day workflow and setup for projects and campaigns across platforms.
  5. Regularly provide analysis on performance against forecasts and make adjustments as necessary to fulfill set objectives.
  6. Serve clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses, and quarterly business reviews.
  7. Spearhead relations with the account team working on common accounts to ensure alignment with clients.
  8. Ability to troubleshoot technical issues on campaigns.
  9. Innovate to improve performance, growth, and profitability across all channels.
  10. Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition.
  11. Share best practices with peers within the group.
  12. Accountability and full ownership for campaign performance and aligned KPIs.


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