Pharmaceutical Marketing Expert

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Reckitt Benckiser LLC Full time
Pharmaceutical Marketing Expert

We are Reckitt Benckiser LLC, a leading global company dedicated to making a difference in people's lives. Our purpose is to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world.

About the Role

As our Medical Marketing Manager, you will be responsible for developing and executing Medical Marketing strategies to drive HCP recommendations and user acquisition toward Reckitt Health Products in the Medical channel. You will work closely with the Senior Medical Marketing Manager to develop the Medical Marketing strategy and activity plan aligned with Business and Brand Strategy, Medical Field Condition, iHCP Policy, WHO Code, and Local Government regulation.

Your Responsibilities

  • Support the Senior Medical Marketing Manager to develop Medical Marketing Strategy with Brand Strategy and comply with iHCP Policy, WHO code, and local government regulation.
  • Develop and execute Medical Marketing materials and activities.
  • Monitor, track, and assess the effectiveness of implemented activities/programs and share adjustment ideas to enhance and assure effectiveness.
  • Build and maintain strong engagement, mapping, and development plans for related National and Local KOL.
  • Support the Senior Medical Marketing Manager in developing Medical Marketing Budget Projections based on agreed numbers for activities aligned with Brand strategy.
  • Monitor Medical Marketing Budget accrual including Activity document completion aligned with Agreed Budget Projection Phasing.
  • Assist in developing reimbursement market roadmaps for related products.
  • Identify and develop engagement plans for national and local KOLs and institutions for related products to support Reckitt Health Product reimbursement access.
  • Develop & execute scientific meetings with related KOLs to engage and gain their influence for Reckitt Health Product reimbursement processes.

The Experience We're Looking For

  • Experience in Medical or Marketing teams for at least 3 years and/or exposure to the Pharmaceutical/healthcare industry.
  • Ideally a combination of Medical and Brand management experience.
  • Understanding of healthcare/pharmaceuticals market conditions and product approaches to ensure that all activities reflect the actual needs of the targeted audiences.
  • Understanding of customers and the competition, as well as environmental and industry trends and their impact on the business.
  • Demonstrated ability to apply Reckitt operating philosophy and operate within company policies and objectives.
  • Demonstrated ability to effectively communicate to a diverse audience at multiple levels within the company and through various formats.
  • Experience of working directly with HCPs, key opinion leaders, technical experts, and professional staff, as well as broad exposure to the healthcare industry and its competitors.
  • Thorough understanding of marketplace dynamics including healthcare customer base and comparative strengths and weaknesses of competitors' products.
  • Basic knowledge of budgeting and forecasting.
  • Self-driven and ability to work as a team player cross-functionally.

The Skills for Success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Storytelling, Creativity, FMCG/Consumer Health Experience, Brand Management.

What We Offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans, we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognize, appreciate, and reward your work for delivering outstanding results.

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