Senior Marketing Executive
2 days ago
The salary will be determined based on the candidate's experience, current compensation, and market salary levels.
Candidate with leasing and tenant recruitment experience will have an added advantage in driving business growth.
Job Overview:
We are looking for a Senior Marketing Executive to join our real estate development team. This role will play a key part in driving marketing initiatives, leading digital marketing projects, and enhancing brand presence while ensuring successful project launches and market growth.
Job Responsibilities:
- Develop and coordinate marketing strategies and promotional plans for real estate projects to support sales objectives.
- Oversee project registration marketing activities to launch projects on schedule, enhance market awareness, and maximize sales potential.
- Manage and optimize the Advertising & Promotion budget for optimal marketing impact and high return on investment.
- Monitor market trends and competitive landscape to optimize marketing strategies for sales growth and increased market share.
Market Research & Strategic Optimization:
- Conduct market research, analyze customer demand, competitor marketing strategies, and provide recommendations for optimization.
- Monitor marketing activities and sales data to provide regular reports and insights for optimizing marketing strategies.
Advertising & Brand Promotion:
- Plan, execute, and manage the creation and deployment of advertising and promotional materials, including brochures, posters, videos, social media content, and model displays.
- Work closely with advertising/media agencies, design consultants, and suppliers to ensure marketing campaigns align with brand standards and enhance promotional effectiveness.
- Manage both online and offline marketing efforts, including social media advertising, digital marketing, exhibitions, and roadshows, to increase brand visibility and market influence.
Marketing Events & Project Support:
- Plan and execute sales launches, promotional events, exhibitions, and roadshows to ensure seamless implementation of marketing activities.
- Supervise the execution of marketing campaigns, providing performance evaluations and optimization recommendations.
Required Qualifications and Skills:
- Diploma or Bachelor's degree in Marketing, Business Management, or a related field.
- At least 3-5 years of experience in sales and marketing, preferably in the property development industry.
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