Digital Marketing Lead

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Prudential Hong Kong Limited Full time
Senior Manager, Digital Marketing

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

We are looking to strengthen our digital & content marketing capabilities with the addition of a Senior Manager to lead our Content Strategy that cuts across media relations, social engagement, thought leadership, and brand & product campaigns. This person must possess a strong grasp of communication fundamentals (consumer insights, messaging strategy, campaign planning, media tactics, digital planning), content creation with the support of external vendors, and usage of digital marketing tools.

KEY RESPONSIBILITIES

  • Drive and own our content strategy, content calendar, and develop engaging content including the media strategy to strengthen our brand presence, brand engagement, thought leadership, and increase positive sentiments across our owned platforms, not limited to social.

  • Co-Lead full funnel marketing and/or digital campaigns from concept to execution with the larger B&C team, including lead generation and leads nurturing.

  • Identify and establish effective relationships with potential content partners such as influencer networks, news and lifestyle sites, and more.

  • Manage roster agencies & partners to launch campaigns and maintain an always-on brand presence on time and on budget.

  • Optimise, deploy MarTech solutions and maintain our Corporate Website including development of new pages, track performance & optimisation of SEO/SEM with the support of the media agency.

  • Advise on digital related queries (user journey, campaign set up and tagging, technical support with coordination with regional technologies, etc) to our divisions within PAMB.

  • Spur growth of digital competencies & keeping up with the latest digital innovations amongst team members.

  • Reporting on performances of campaigns, social assets, and CWS, etc.

This position also works across all divisions within PAMB and the Marketing team of PruBSN, and thus will require good interpersonal skills.

JOB SPECIFICATION

Experience

  • Minimum 10 years hands-on working experience in a similar managerial capacity.

  • Strong leadership skills and management.

  • Experienced in senior stakeholder management.

Knowledge & Skill

  • Knowledge and passion for the digital space is a plus.

  • Strong communication skills with good command of written and spoken English. Proficiency in Bahasa Malaysia and/or Chinese is an advantage.

  • Demonstrates self-confidence, proactive, and a self-starter.

  • Able to multi-task with good organisational skills.

  • Good analytical skills, with strong ability to solve problems quickly, think creatively and satisfy internet speed-to-market requirements.

  • A leader who cares for the team member(s) and is able to coach and inspire.

  • A team player who can work well with counterparts from various functions/departments and has the ability to influence the work of counterparts.

  • Skilled at establishing effective relationships with internal and external stakeholders.

  • Must be at least proficient in Microsoft Office solutions (Word, PowerPoint, and Excel), Google Analytics, and Facebook Analytics.

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