Senior Marketing Director
1 week ago
UCSI University Sarawak Campus seeks a highly motivated and experienced Senior Director of Marketing & Corporate Strategy to join their team.
The successful candidate will be responsible for developing and executing marketing strategies to increase student enrolment from emerging regions in East Malaysia.
This includes building relationships with school officials and agents, developing and initiating school activities, providing course consultation to students, and providing regular market intelligence and trends.
Job Summary:This is a full-time position within the Marketing and Student Recruitment Department.
Key Responsibilities:- Develop and execute marketing strategies to increase student enrolment from emerging regions.
- Build relationships with school officials and agents to promote the University's products and services.
- Develop and initiate school activities, school visits, events, and execution of marketing activities in collaboration with academics.
- Provide course consultation to students on courses and other matters related to studying at UCSI University.
- Provide regular market intelligence and trends to inform decision-making.
- An undergraduate degree with a minimum 3 years of relevant experience is required.
- A level of maturity consistent with the requirements of the position for independent work, initiative, and travel is essential.
- Pleasant personality with strong customer service focus and ability to develop good working relationships with students, staff members, and external stakeholders is crucial.
- A good command of written and spoken MANDARIN and English is necessary.
- Strong communication, presentation, and interpersonal skills and abilities are required.
- Willingness to work overtime and on weekends as and when required to meet student recruitment targets and demonstrate ability to respond quickly to students' and agents' enquiries at all times is expected.
- Pro-active and self-motivated with the ability to work independently as well as participate within the team is vital.
- Able to work under pressure and meet deadlines, possess a mature attitude, and a good team player is essential.
- Marketing experience in an educational institution is an added advantage.
- Possess own transport is necessary.
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