Digital Brand Strategist

2 weeks ago


Petaling Jaya, Selangor, Malaysia L'Oréal Full time
About the Role
A Digital Brand Executive is responsible for designing and implementing a comprehensive digital customer journey and CRM strategy to drive customer acquisition, engagement, and loyalty. This role focuses on seamlessly integrating online and offline touchpoints, leveraging consumer insights, and executing strategic marketing initiatives to strengthen Aesop's presence across digital platforms and channels in Malaysia and Singapore.

Key Responsibilities
  • Digital Customer Journey & CRM Strategy
  • Design and execute a seamless customer experience across digital and retail channels.
  • Develop and optimize CRM initiatives to drive engagement and retention.
  • Create value-driven content and services to enhance brand interactions.

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