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Social Media Specialist

7 days ago


Penang, Malaysia Marketing Connection Malaysia Full time

At Marketing Connection Malaysia, we are seeking a highly motivated and experienced Social Media Specialist to join our team. As a key member of our marketing department, you will be responsible for crafting tailored social media strategies that align seamlessly with marketing, PR, and advertising campaigns.

Responsibilities:

  • Closely collaborate with clients to develop comprehensive social media plans that meet their unique needs.
  • Conduct in-depth research on top influencers, competitors, and industry trends relevant to our clients.
  • Create engaging, audience-focused content that drives brand awareness and customer engagement.
  • Actively monitor social platforms, identify customer service opportunities, and engage proactively on behalf of clients.
  • Prepare monthly reports analyzing social media performance, highlighting successes, and suggesting new opportunities.
  • Write compelling and relevant blog posts that resonate with target audiences.
  • Develop visually engaging and professional graphics that effectively reflect clients' brands.
  • Customize social media profiles across various platforms (e.g., Facebook, Twitter, Instagram, TikTok, YouTube) and create supporting offline materials.
  • Stay up-to-date with evolving social media trends, technologies, and best practices through networking, educational events, blogs, and podcasts.
  • Continuously refine and enhance our social media marketing approach.

Qualifications:

  • Bachelor's Degree in Marketing or related field.
  • Solid understanding of digital marketing principles and best practices.
  • Proven experience with consumer-focused social media management and content creation.
  • Exceptional creative and analytical skills, with an eye for detail.
  • Strong communication skills, both written and verbal.