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Growth Marketing Strategist

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia refinegrp Full time

About Us:


We are refinegrp, a flexible-office and community company revolutionizing the coworking space industry. Our mission is to create a collaborative environment that fuels entrepreneurship and innovation.



Job Summary:

We are seeking a highly motivated Strategic Growth Marketer to join our team. As a key player in our marketing department, you will be responsible for developing and executing growth marketing strategies to expand our market presence, activate new outlets, and drive customer acquisition.



Your Key Responsibilities:

  2. Growth Marketing & Customer Acquisition:

    • Develop and execute growth marketing strategies to expand market presence and activate new outlets through lead generation and drive customer acquisition.
    • Identify new market opportunities and customer segments through data analysis, industry research, and competitive benchmarking.
    • Lead performance marketing efforts, leveraging A/B testing, funnel optimization, and automation to maximize ROI.
    • Utilize CRM and marketing automation tools to track, analyze, and improve marketing campaign performance.
    • Optimize digital marketing channels (SEO, SEM, paid ads, email marketing, and social media) to enhance brand visibility and lead conversion.
    • Drive partnership and co-marketing initiatives with landlords, real estate brokers, and business communities to accelerate growth.

  3. Cross-functional Collaboration & Reporting:

    • Work closely with marketing, sales, and operations teams to align marketing and product strategies with business goals.
    • Develop and present data-driven reports and insights to senior management, providing strategic recommendations for continuous improvement.
    • Stay ahead of industry trends and emerging technologies in digital marketing, customer engagement, and the coworking space sector.



What We're Looking For:

  • A minimum of 5 years of experience in growth/product marketing portfolios.
  • A bachelor's degree in Business, Marketing, Communications or relevant fields.
  • Preferably had exposure in real estate, coworking, SaaS, or startup environments.
  • A proven track record of driving customer acquisition, conversion optimization, and retention with data-backed strategies.
  • Experience in product marketing and product-led growth strategies, with the ability to influence product development and go-to-market execution.
  • A creative thinker with a hacker mentality—you know how to unlock new growth channels and scale marketing campaigns efficiently.
  • Excellent communication and storytelling skills, capable of crafting compelling brand narratives that resonate with different customer segments.
  • A true team player—collaborative, adaptable, and always ready to push boundaries to make things happen.