Product Management Lead

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Hong Leong Bank Full time

A challenging opportunity awaits

As a Product Manager at Hong Leong Bank, you will play a crucial role in driving the growth of the CASA segment. Your primary responsibility will be to develop and manage a suite of products and services tailored to the unique needs of the assigned segment.

Responsibilities
  1. Segment Strategy:
    • Develop a comprehensive strategy for the assigned segment, encompassing planning, delivery, marketing, and in-life optimization
    • Identify opportunities to enhance digital interactions and support business objectives through collaboration with various teams
  2. Product Management:
    • To maximize the commercial potential of assigned products and/or platforms
    • To create and execute Segment specific campaigns based on propositions worked out jointly between departments to drive new acquisition of customers
    • Perform regular competitor analysis to generate new ideas
    • Frequently report Segment results and insights on trends seen in the segment base
  3. Cross-Functional Collaboration:
    • Partner with the CASA Portfolio team, Digital Channels team, Analytics team, and business line teams to identify opportunities to enhance digital interactions and support business objectives.
    • Work closely with branches, customer experience, call center, and analytics teams to ensure seamless execution of all programs and initiatives.

About Hong Leong Bank
We pride ourselves on being a leading financial institution in Malaysia, driven by a century of entrepreneurial heritage. Guided by our Digital-at-the-Core ethos, we strive to deliver comprehensive financial services that exceed our customers' expectations. With a vast nationwide network in Malaysia and an expanding regional presence, we continue to innovate and push boundaries in the industry.



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