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Brand Management Specialist

2 weeks ago

Johor Bahru, Johor, Malaysia Hays Recruitment Full time

A Brand Manager is required by a leading manufacturer of edible oils to oversee the marketing function across the export market.

Main duties include:

  • Aligning marketing efforts with business objectives and long-term strategic goals.
  • Managing the brand's presence across multiple channels, such as advertising, packaging, public relations, and digital platforms.
  • Coordinating activities like trademark registrations and exhibition/expo management.

To be successful in this role, you should have:

  • At least 5 years of experience in brand management, preferably in FMCG or FnB.
  • A proven track record in areas like A&P, trademark registration, event management, and digital marketing.
  • The ability to stay up-to-date with industry trends, consumer behavior, and competitor activities.
  • Experience driving new product development initiatives based on market research and consumer insights.

As a Brand Manager, you will gain:

  • Experience in the export market.
  • The chance to develop and implement marketing strategies.
  • Leadership of marketing operations within the company.