Digital Marketing Strategist

4 days ago


Petaling Jaya, Selangor, Malaysia The HEINEKEN Company Full time

About The HEINEKEN Company

We are a global brewer committed to delivering exceptional consumer experiences. Our vision is to be the best performing company in our industry, and we're looking for talented individuals like you to help us achieve this goal.

As an E-Commerce Marketing Manager, you will play a key role in driving our digital marketing activities for eB2B and eB2C. You will be responsible for developing and executing strategies that drive sales growth, improve customer engagement, and increase brand awareness.

Key Responsibilities:

  1. Develop and implement digital marketing campaigns across multiple channels, including social media, email, and search engine marketing.
  2. Analyze campaign performance using data analytics tools and provide insights to inform future marketing initiatives.
  3. Collaborate with cross-functional teams, including brand, media, and CRM, to ensure seamless execution of marketing campaigns.
  4. Maintain up-to-date knowledge of industry trends and best practices in digital marketing.

Requirements:

  1. Bachelor's degree in Marketing or a related field.
  2. At least 5 years of experience in a similar role, preferably with experience in Online Retail or the FMCG industry.
  3. Solid understanding of digital marketing principles, including SEO, SEM, and social media marketing.
  4. Strong analytical skills, coupled with excellent communication and project management skills.
  5. Proven track record of creating and executing successful digital marketing campaigns.

About This Role

This is a fixed-term contract role for a period of up to 24 months. As an E-Commerce Marketing Manager, you will be responsible for driving digital marketing activities for eB2B and eB2C. You will be an advocate for the value of first-party data and responsible for CRM optimization of the customer journey as a marketing channel. You will partner with brand and media teams to ensure eCommerce is an integral part of key brand campaigns, sponsorships, and events.

You will also:

  1. Monitor efficiencies in marketing spends (ATL/BTL)
  2. Ensure the right reach of audience with the targeted conversion rates
  3. Implement effective campaigns with the right use of marketing channels


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